TikTok started getting worldwide popularity after the merge with “Musical.ly” back in august of 2018. Fast forward to 2025 TikTok became a powerhouse for creators, brands and businesses, boasting over 2 billion active users with an 80% engagement rate for branded content. Therefore it´s no secret that having a popular TikTok account can be hugely beneficial for your business, but that´s easier said than done. In this guide we will dive into the strategies that will help you grow your TikTok account authentically, ensuring long term success. We will learn you how to master the algorithm, leverage analytics in order to help you dominate the For You Page (FYP).
Disclaimer: TikFuel promotes only ethical, policy-compliant TikTok growth strategies that align with TikTok’s Community Guidelines
Why does it matter to grow your TikTok in 2025?
TikTok´s growth as a platform continues to expand, with brands spending over $6 billion on in-apps ads last year alone. The short-form video format, and an algorithm-driven FYP make it a unique opportunity to reach millions of people organically. But the expansion in popularity also comes with a downside, competitions has become fiercer then ever. Therefore it´s essential that you keep the right strategies, working smarter, not harder. Here´s how to grow your TikTok account the right way.
1. Understading TikTok´s Algorithm
Understanding the TikTok Algorithm is your ticket to the FYP, where 90% of users discover new content. It prioritizes three key signals:
- Video engagement: Likes, comments, shares and watch time (you should aim for + 80% completion rates).
- User Interaction: By this we mean how often viewers return to your profile or engage with multiple videos.
- Content relevance: hashtags, sounds, and captions that match trending topics.
2. Core Organic Growth Strategies:
Organic growth is the only way to build a loyal audience that engages authentically. Here´s how to start:
Tips for high quality content:
- Less is more: Keep your videos short, videos of 15-30 seconds perform the best, with 70% higher completion rates.
- Trending sounds: Check TikTok´s creative Center for viral audio, and use the most trending sounds. (trending pop songs boost views by 20%).
- Engage Instantly: Aim to grab attention within the first 3 seconds of your video, try to use bold visuals or questions.
- Master the Hashtags: You should try to go for a mix of broad hashtags, combined with niche ones. Use 3-7 hashtags to avoid to look spammy, over 10 hashtags usually reduces reach by 15%.
- Post Consistently: Aim for 3-5 post per week, ideally at peak times. Also test different posting schedules depending on your target audience: morning post tend to work the best for B2B, while evenings are score with Gen Z.
3. Advanced Tactics for even bigger growth
If you read this far, you´re probably nailing the basics, it´s time to get into the strategies that can take your account to the next level.
- Collaborate with Influencers: try and partner with influencers, preferably micro-influencers (5K-50K followers) over mega-influencers, for a 10% higher engagement. Costs tend to be $50-$500 per collaboration, depending on follower count.
- Leverage TikTok Ads: TikTok´s In-Feed Ads cost around $0.50-$2 per 1,000 impressions (CPM). Sometimes this can be a more effective and cheaper strategy for boosting organic content.
- Engage with your audience: Always avoid ignoring comments. Responding to 50%+ of comments boosts algorithm favor by 10%.
- TikTok Pro Account: Switch to a TikTok Pro Account, this is free and allows you to track follower growth, video views, and audience demographics.
- Premium tools: Like HypeAuditor or Iconosquare reveal engagement rates and competitor insights.